Using AI in Talent Management

Right People in the right place at the right time?

Can AI provide the answer?

Vendor claims for AI

“AI- powered” systems are the next shiny object for start-ups, but also for established and major technology companies.

Nowadays almost every piece of software aimed at HR seems to have an AI aspect with all sorts of claims – from various websites;

“AI enables HR teams to extract insights from data and give recommendations in real-time”

 ‘AI will change the recruiter role through augmented intelligence which will allow recruiters to become more proactive in their hiring, help determine a candidate’s culture fit’

 “AI in HRIS software can offer that completely unbiased perspective.”


But is this really true?

selling AI

“AI in HR software can help a company’s HR team make better decisions. Artificial intelligence in HR can improve reporting, analysis, and even predictions for the future. Artificial intelligence in human resources management can be involved in important processes such as recruiting, onboarding, employee retention, performance, analysis and more”

What is AI?

AI is machine learning

There are various methods for  programming the machine to learn. The main ones are;


This process uses data sets to predict an outcome of interest when new data is input.  For example, using applicant data to predict job performance for new applicants.  The training data is existing applicant data and the job performance data of appointed applicants.


A variation on Supervised Machine Learning where the machine learns to categorise, guided by humans, based on word frequency, position and semantic variations.

This process involves detecting patterns in complex information.  It can be used to find previously undetected relationships.   For example the characteristics of those who are working remotely. This method just groups the cases in the data there is no target outcome prediction.

AI in the context of Human Resources software is not really Artificial Intelligence –  it is Machine Learning.

Machine Learning is a computerised method that looks for patterns in real world examples. The patterns are used to make predictions.    These predictions are specific to the example context.

The real-world examples are the historical data used to train the machine.   Machine Learning requires a LOT of training data.    The methodology has its own terminology.machine learning terminologyUNSUPERVISED MACHINE LEARNING

A type of machine learning in which the training data has no labels or scores.  The machine has to discover naturally occurring patterns in the training data set.   It may cluster training cases data into categories with similar features and/or find features that are useful for distinguishing between cases. There is no target outcome prediction.

Unlike humans,  Machine Learning is not able to identify abstract principles and apply them to a situation that is different from the training data set.

What is an algorithm?

An algorithm is ‘an “unambiguous” specification in relation to problem solving’.

Unambiguous means that each step in the process is identified, inputs and outputs are defined, and the end point produces the correct result.

Algorithms are used as specifications for performing calculations, data processing, automated reasoning, automated decision-making, and other tasks.   For example, the process for doing long division.

what is an algorithm

Algorithms can be deterministic – that is represent a causal relationship.  If A occurs then B follows – every time.

They can be probabilistic – where the occurrence of A increases the probability of B occurring – but does not guarantee it.

Most HR problems are probabilistic.  Traditional HR statistics use regression models which are also probabilistic.

Algorithms that seek to solve HR problems are therefore heuristics. Defined as an approach to problem solving that may not be fully reasoned out step wise. It may not guarantee correct or even optimal results, especially in problem domains where there is no well-defined correct or optimal result.

So – Is it safe to use AI for HR decisions?

How is AI used in Human Resource Decisions?

There are potentially a huge number of data sources that can be used to predict factors of interest to HR,  for example job performance, employee turnover,  retention and job satisfaction.

By far the most frequent application is in the hiring process.


The recruitment process can be split into 4 stages – sourcing, screening, interviewing, and selection.  All of these stages are being automated now as organizations try to respond quickly to large volumes of applications.


ai applicant screening

Theoretically AI can be used to remove bias in job wording to encourage a more diverse group of applicants

Applicant screening

Many organizations have turned to AI to help screen job applicants.   It is likely that over three quarters of resumes sent to US companies are not read by humans at all.    In theory ML is better at screening resumes than humans for key words linked to job requirements.  It is certainly faster.


AI  is being used for interviewing  and video interviewing.   AI can automate structured behavioural interviews.

video interviews

It is used for video interviews, where candidates are asked to record answers to particular questions and also to provide open responses highlighting their strengths. These videos are then algorithmically analyzed, not just for words but for voice tone, facial expressions and body language.


AI can be used for analysing answers to questions to identify candidates with characteristics that top performers have.

These question-based assessments can include personality tests, situational judgment tests, and other formats.  This is similar to the process used in psychometrics and assessment centers but without independent validation.

Other uses

Some vendors promote the use of AI for career pathing and training recommendations, based on skill matching.

ML is also used to investigate predictors of  job satisfaction, engagement and staff retention.

Does AI really work – where is the evidence?

Using AI in HR - the Research

In fact there is almost no independent research into the effectiveness of AI/Machine Learning in supporting Human Resource decisions.

A study using a large US government agency  investigated the effectiveness of using natural language processing (NLP) to rate applicant data(1).  This was a task already performed by expert human raters.

Humans use a wide variety of words to describe the same concept. They often use the same word to refer to different concepts in different contexts. This is of course a key issue in scanning resumes.

NLP looks for word frequencies, positioning and semantic similarities. Even if target key words like ‘leadership’ are not used in the resume, leadership skill can be inferred from the frequency of similar terms such as ‘initiative’ and ‘organizing’.

The machine trained on over 40K historical applications with extensive human guidance.

The factors assessed were 6 core competencies used to assess if candidates should be interviewed.  The data analysed included a 200 word “Achievement Record” essay, education, work experience, other skills and background on the application form and scores on a test battery.

For each competency between 1200 and 1440 categories were extracted by the ML.  7-900 from the essay, 60-90 for job titles, work duties 1-300, employers 50-130, special skills 60-90 and other experience 10-20.

At the end of this the AI equaled the human decision making with the error rate not significantly  greater than the 3 human raters normally employed.

machine learning models
Step 1 - train the machine - create models from existing data
analyse with machine learning
Step 2 - Use the trained models to analyse new data

A 2019 study investigated the use of machine learning to predict job performance from work history(2).  The 3 factors examined were job related knowledge and skills (derived from matching job titles in historical applications to Onet jobs and skills listings), length of tenure and reasons for leaving.  The training was extensively human guided.  The results showed that all three factors were associated with job performance in the expected directions, but the correlations were very weak.

What are the risks of AI in HR processes?

Most of the algorithms used in the HR function are probabilistic or descriptive, rather than based on causal relationships tested in the real world.   Therefore, relationships discovered may not be suitable for decisions that affect peoples’ employment.

Garbage In garbage out

Machine learning depends on training data.  If this data is incomplete and or incorrect then the models/algorithms derived from it will not produce useful predictions or relationships.

The training data should include all the factors that predict good performance.   The data format must be categories or numbers.   The new data input must match.

garbage in garbage out

Of course, the only training data available is historical.   It must be from the same context and a LOT of data is needed.  Realistically this means only large organisations will have sufficient data. Others may have to use vendor pooled data – and since this comes from different contexts the accuracy of the results will reduce.

The data may not represent the full spectrum of candidates – for example more males than females apply for tech jobs.

The target outcome  must be objectively measurable;

  • a definition of the ideal applicant based on a concept put together from indicators measured after hiring – usually job performance
  • A target number – for example sales achieved
  • Yes/No – whether or not an applicant with these characteristics has been previously hired, usually based on interviews, psychometrics etc.

The problem is evaluations of job performance are highly subjective. Few jobs have numerical performance achievements.

This performance data is limited- there is no data on how those who weren’t hired would have performed. In practice, it is impossible to even define, let alone collect data on, an objective measure of a “good” employee.

So the more subjective and unreliable the measurements of the ideal hire – the less accurate the machine prediction.

AI in HR is snake oil

Findings lack validity

According to Arvind Narayanan Associate Professor of Computer Science, Princeton (3).

“much of what’s being sold as “AI” today is snake oil — it does not and cannot work”

AI does pattern recognition well – so it is great for face recognition,  diagnostics from scans and x-rays, speech to text, matching music and images, even producing “DeepFakes”.  Here the problem is with the high accuracy creating ethical concerns.

Its use in the tech sector  for judgements on what is spam, hate speech,  copied material, for recommending content on search is a problem too.  So is use for automatic grading of student essays. (see above the low predictability from analysis of applicant essays). Whilst accuracy is increasing,  it is nowhere near perfect and that also leads to ethical concerns.

Narayanan highlights applications of AI to make social predictions as those that are really dubious. Their inaccuracy and use in high stakes situations such as policing, social welfare and employment  raises serious ethical concerns.  Predicting job performance and identifying staff at risk of leaving are squarely in this category.


Machine Learning brings with it the risk of spurious correlations in these huge data sets.

The correlations may be just co-incidental

coincidental correlation

Not the true relationship – there are other factors that  underlie the discovered relationship. For example, if a person who is always on time to work fits the criteria for a top performer – what may be overlooked is the ease of their commute and their family status – those with children are more likely to be disrupted.

Taken as causal in a particular direction when the opposite may be true.  For example many different articles suggest that employee satisfaction is one of the strongest predictors of long-term positive company performance.  However, the relationship could well be reversed – in that people get more job satisfaction when they perceive they are working for a successful company.

Predictor variables not validated

AI uses a huge collection of data obtained from applications and “scraped” from emails, from resumes, social media, and other sites on the Internet, as well as other sources such as videos and game playing data.

The linkage of the factors derived from this data by machine learning algorithms to job requirements is often a “black box” . Unfortunately,  with AI based HR selection tools the linkage of the factors derived from the vast data sets to job success is often either so complex as to be effectively inaccessible, or kept as proprietary.

In employment contexts the basis for measures of selection are that they reflect the knowledge skills, attitudes and other attributes needed for the job as determined by a job analysis.  Without this it is not clear what is required for success in a particular organization and position.

Many vendors base their selection tools, traditional and AI enhanced,  on a competency set deemed to be valid across all organizations, but these competencies have no close link to actual job tasks.

The US Uniform Guidelines uses the term ‘job relatedness’ in the context of ensuring that selection measures are tied to requirements of the job, and requires job analysis for validation of methodologies.

Only a few Vendors claim validation but this is rarely backed up by in depth studies.

Peter Cappelli, a professor of management at the University of Pennsylvania Wharton School says the only way to validate AI algorithms is to use the client’s own data to show that their use does in fact predict good performing hires.

Findings are biased

The results of a ML algorithm should be independent of variables that are discriminatory – such as gender, age, sexuality, race, religion, politics or ‘proxy’ variables for any of those.  (Sport for example is a proxy variable for gender because more males are involved in sporting activities.)

Bias can be ‘inherited’ from training data – hiring decisions made in the past.

Further, as was the case with Amazon, the training data may be imbalanced – in that case, as in many IT companies, the training data reflected a workforce with more males, and created a bias against females.

bias in training data

Bias is caused by data selection, the right to opt out of data collection, existing bias in decision making and inappropriate choice of algorithm.

Professor David Parry, Auckland University of Technology

In a study of 18 vendors offering AI supported hiring (4) it was found that all but 3 claimed measures to prevent bias or adverse impact.  None explained how.

Eight build assessments based on data from the client’s past and current employees   Clients determine what outcomes they want to predict, including, for example, performance review ratings, sales numbers, and retention time.

Eight do assessments “somewhat” tailored for clients but not using client data.   The assessment scores applicants on various competencies, which are then combined into a “fit” score, based on either vendor or client input, to create a custom formula.

Three do ‘pre-built’ assessments of commonly used factors.    These provide assessments for a particular job role (e.g., salesperson), or provide a sort of “competency report” with scores on a fixed number of cognitive or behavioral traits (e.g., leadership, critical thinking, teamwork). that have been validated across data from a variety of clients.

Experts analyze the job description and role for a particular client and determine which competencies are most important for the client’s needs.

Pre-built assessments must by nature be general, but as a consequence, they may not adapt well to the client’s requirements.  There is also little difference from traditional selection tools.

Entrenching the status quo

A major criticism is that the use of AI risks encoding the status quo, bias included.

The need to use historical and current data for training the machine assumes that the organization’s context will carry on into the future.

It cannot allow for changes in circumstances from mergers, acquisitions, changes in market environment.

There is no scope for improvement, the machine doesn’t know what it doesn’t know – there is no data about the kinds of people that were not hired, that may have been successful.

Privacy and fairness Issues

Part of privacy is control over one’s own personal data. Traditionally, applicants have been able to choose what information about themselves to provide a potential employer so as to present themselves in the best light.

The scraping of data from social media, emails, resumes and other internet sources as well as the pooling of personal data for use across client organizations does pose problems, especially in the EU.

The use of machine learning in video interviewing applications to interpret facial expressions, voice tone and body language has also been called into question.  Partly due to inaccuracy – for example facial recognition is less accurate for African Americans than for white people, and less for females than males.  Partly because of lack of specific consent for how it will be used.

Some US states are now enacting legislation to require informed consent before an employer bases a selection decision on data beyond the applicant’s control.

personal data protection

AI enhanced selection methods are supposed to be dynamic – the normative data set changing as new applicants enter the pool. The problem this causes is that applicants are evaluated on different  variables depending on when they applied. This is of course ‘disparate treatment’, making organisations vulnerable to legal challenges.

Transparency of AI algorithms

The problem is that most AI-based selection tests are not transparent as to how the tools were developed nor how the algorithms score applicants against the target criteria.

Lack of Transparency

EU privacy regulations – the GDPR, require that any models or algorithms used for decision-making must be explainable.  A stance increasingly adopted by other jurisdictions.

There are three aspects of transparency required in employment decision making to defend against claims of adverse or disparate treatment

  • must be clear what variables are used e.g. aspects of resume, personality tests, work samples
  • must be clear how applicants are rated
  • explainable – feedback can be given on why a candidate was not taken forward

so a model that humans can understand.  As we have seen many AI HR solutions don’t meet this requirement.

Positives and Provisos


In summary the promise of AI in Human Resources is to complete some operations, especially in the hiring process, more quickly and efficiently than humans can. This gives organizations a better chance of  attracting, identifying and hiring the best people in a competitive labour market.

The use of big data may uncover hidden relationships – for example the over specification of qualification requirements – that people without advanced degrees perform just as well or better than those with them.


There are very significant risks in using Machine Learning technology to make predictions of likely job performance.  Key risks are inherited bias and lack of fairness,  entrenching the status quo, lack of validity of predictor variables, privacy issues and lack of transparency for HR staff and applicants.


Is it worth it?

Is AI (ML) any better than traditional methods and analysis?

This is one key question.

In contrast to classical statistical analysis which uses just a few variables, Machine Learning algorithms can handle huge numbers of predictor variables. For example the capture of mouse click and cursor movements in a game.

Despite this studies comparing the output of traditional statistical analysis with machine learning have found little difference.   A recent study (5) used  data on children from birth to 9 years gathered from interviews with over 4000 families.  Information on almost 13000 factors was analysed to see what might predict 6 outcomes at age 15.

  • School grade point average
  • Personality factor of  “Grit”
  • Household eviction
  • Household material hardship
  • Primary caregiver layoff
  • Primary caregiver participation in job training.

poor or no correlationsPrior to the age 15 interviews, some 160 research teams used various ML techniques in a competition to see whose prediction could be the most accurate.  Overall the best ML predictions were not accurate when the result’s for the age 15 interviews were in.  For child grade point average and household material hardship a very weak correlation of around 20% and for the other factors correlation only of about 5% – just a random relationship – as the scatter plots show.

ML v traditional statistics



Worse analysis by tradition statistical methods got almost the same answers – as Aravind Narayanan sums up in his presentation “How to Recognize AI snake oil”

A final question – is AI really helping us?

Some (6) are asking whether we are allowing the use of AI to devalue human judgment –  the use of  “personal experience, tacit knowledge, intuition, creativity, insight, empathy, trust”, and so on.

The authors suggest these systems overestimate the world’s predictability and underestimate the novelty of situations.   “Unchecked, the spread of these complex tools both introduces new forms of fragility and instability, as
we saw with the 2008 financial crisis, and works to deprive us of the
skills and know-how to intervene.”

  1. Campion et al 2016.    Initial Investigation Into Computer Scoring of Candidate Essays for Personnel Selection. Journal of Applied Psychology 2016, Vol. 101, No. 7, 958–975  Michael C. Campion Michael A. Campion Emily D. Campion Matthew H. Reider
  2. Sajjadiani et al 2019.  Using Machine Learning to Translate Applicant Work History Into Predictors of Performance and Turnover. Journal of Applied Psychology 2019, Vol. 104, No. 10, 1207–1225  Sima Sajjadiani
    Aaron J. Sojourner, John D. Kammeyer-Mueller, Elton Mykerezi.
  3. Aravind Narayanan November 2019 – Presentation How to recognise AI Snake Oil. Centre for IT Policy Princeton University.
  4. Raghavan, M., Barocas, S., Keinberg, J., and Levy, K. (2020). Mitigating bias in algorithmic hiring: evaluating claims and practices. In FAT* ‘20: Proceedings of the 2020 Conference on Fairness, Accountability, and Transparency (pp. 469–481). Association for Computing Machinery.
  5. Matthew J. Salganik et al 2020. Measuring the predictability of life outcomes with a scientific mass collaboration
  6. Joseph E. Davis, Paul Scherz 2019. Persons without Qualities: Algorithms, AI, and the Reshaping of Ourselves. Social Research: An International Quarterly, Volume 86, Number 4, Winter 2019, pp. xxxiii-xxxix (Article)